✨ Why Cycle-Based Business Design?

Most businesses are accidentally built around constant availability. Always creating. Always selling. Always “on.” And whilst that might need to be the case during the early-stages of getting a business off the ground, I fundamentally believe that you have the consciously build your business in a way that lets you have seasons of rest as a founder.

For the stage of life I am in right now, I am prioritising a seasonal, cyclical business — focused cycles of growth, rest, and reset.

Working in strategic cycles (whether by term-time, 6-week sprints, or personal seasons) allows you to:

• Protect your energy and your real life
• Build systems that grow your business without requiring constant manual effort
• Scale sustainably — without sacrificing your sanity, your health, or your family

Below is the process I went through and questions I asked my myself to get from working in a business that I felt like I could never truly take a break to one that allows me to work term-time only and completely flexibly.

Start Where You Are

Before you build a new way of working, you need an honest view of where you’re starting from.

Questions to Reflect On:

• How many real working hours do you have each week during your build season?
• Where is your time and energy currently going? (Client work, admin, content, marketing?)
• What is your main source of revenue right now?
• What feels steady and sustainable in your business?
• What feels fragile, heavy, or chaotic?
• Where are you consistently stuck — and does it actually matter?