AI is an extremely effective tool for competitor analysis and making suggestions for competitor differentiation and advantage. Before you get started using AI for your competitor analysis it is important to remember that you are using language models but depending on the service of your model, should have access to the internet.
<aside> 💡 Remember, when you are conducting competitor analysis internally in this way you are undertaking research that is making assumptions on the market dynamics based on your bias view. To get the best results and identify real opportunities for growth, I recommend taking the insight you are learning here to design a customer research survey so that you can validate the insight and establish market fit.
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| ID | Category | Prompt Name | Prompt |
|---|---|---|---|
| 31 | Business Planning & Research (Competitors) | Prompt Steps: Basic Competitor Audit | "Guide me through a step-by-step competitor audit for my artisanal candle business. Step 1: Identify direct and indirect competitors. Step 2: Analyse their branding, pricing, and distribution. Step 3: Compare their strengths and weaknesses to mine. Step 4: Summarise key takeaways to inform my strategy. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 32 | Business Planning & Research (Competitors) | Chain of Thought: Pricing Analysis | "Help me perform a detailed pricing analysis of three competing online tutoring platforms. Begin by examining how they structure fees, offer discounts, or package lessons. Then, compare how those strategies could inform my own pricing. Lastly, recommend potential price points or bundles for my platform. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 33 | Business Planning & Research (Competitors) | Role Play: Mystery Shopper Analysis | "Act as a ‘mystery shopper’ for my top competitor’s mobile app. Ask me about my impressions while using their app, focusing on user experience, navigation, and unique features. Then help me note what they do better or worse than my app. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 34 | Business Planning & Research (Competitors) | Prompt Steps: Feature Benchmarking | "I need to compare the key features of my project management tool against two major competitors. Step 1: List out core features from each competitor. Step 2: Identify where my tool is lacking or excelling. Step 3: Rate each feature's importance to the user. Step 4: Formulate an upgrade plan for my tool based on these insights. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 35 | Business Planning & Research (Competitors) | Chain of Thought: Unique Value Proposition | "Help me refine my unique value proposition by comparing it to those of major players in the healthy meal delivery market. First, examine their marketing messages and brand promises. Then, identify gaps or oversights they might have. Finally, craft a sharper USP for my brand that fills those gaps. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 36 | Business Planning & Research (Competitors) | Role Play: Competitor Marketing Analyst | "Take the role of a marketing analyst focusing on competitor campaigns in the fashion industry. Ask me to gather recent promotional materials (emails, social media ads, influencer partnerships). Then, guide me in breaking down their messaging strategy and consumer engagement tactics so I can adapt or counter them. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 37 | Business Planning & Research (Competitors) | Prompt Steps: Social Listening | "Guide me through a social listening exercise for two major competitors in the skincare market. Step 1: Identify the social media platforms where they’re most active. Step 2: Monitor and note recurring customer praise or complaints. Step 3: Compare it to my brand’s online reputation. Step 4: Suggest content or product tweaks to differentiate my brand. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 38 | Business Planning & Research (Competitors) | Chain of Thought: Competitor SWOT | "Help me perform a detailed SWOT analysis on my top competitor in the digital marketing consultancy space. Start by listing what they do well, then identify areas where they fall short. Next, pinpoint external opportunities they might exploit and threats they might face. Conclude by comparing each SWOT point to my own business standing. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 39 | Business Planning & Research (Competitors) | Role Play: Potential Partner or Competitor? | "Pretend you are my strategic advisor analysing a large tech firm that might either be a fierce competitor or a valuable partner. Guide me through the decision of whether to collaborate with them (joint ventures, licensing, co-branding) or compete head-on. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 40 | Business Planning & Research (Competitors) | Prompt Steps: Competitor Product Launch Review | "I want to learn from a competitor’s recent product launch in the home security market. Step 1: Ask me to gather their launch materials (press releases, ads, landing pages). Step 2: Evaluate the messaging, pricing, and unique features. Step 3: Determine key lessons for my own upcoming launch. Step 4: Propose a plan to incorporate these learnings. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 41 | Business Planning & Research (Competitors) | Chain of Thought: Innovation Gap Analysis | "Assist me in identifying an innovation gap that none of my top three competitors in the fitness app market seem to be addressing. First, review their main features and user feedback. Then, hypothesise areas of unmet user needs. Lastly, propose how I can fill that gap uniquely. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 42 | Business Planning & Research (Competitors) | Role Play: Competitor’s Customer Service Audit | "Take on the role of a customer service auditor to assess a competitor’s support channels (live chat, email support, phone lines). Ask me to simulate interactions, note response times, tone, and resolution quality. Then help me design a superior approach for my own brand’s customer service. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 43 | Business Planning & Research (Competitors) | Prompt Steps: Competitive Landscape Mapping | "Guide me in mapping the entire competitive landscape for vegan snack foods. Step 1: Categorise brands by niche (organic, protein-focused, gluten-free). Step 2: Analyse each brand’s distribution channels and marketing angles. Step 3: Pinpoint any segments lacking strong competition. Step 4: Suggest how I could position my product in those segments. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |
| 44 | Business Planning & Research (Competitors) | Chain of Thought: Competitive Differentiators | "Work through a chain-of-thought exercise to identify unique differentiators for my mobile payment app. Compare it to established competitors in terms of security, speed, user interface, and rewards. Then, help me pinpoint an angle or feature set that stands out. Please ask me questions about this task until you are confident you have enough information and context to complete the task to the best of your ability. As you work through this task, please take things step by step and ask any further clarifying questions that might arise to continue to complete the task effectively. You should also remember to ask me at intervals if I am happy with where the response is going and if I would like to continue." |