Google Ads can be a powerful way to reach potential customers searching for your products or services. These prompts focus on strategic planning—from keyword selection and ad group structure to budget allocation and ongoing optimisation.

ID Category Prompt Name Prompt
1 Google Ads Role Play: Campaign Objectives Clarifier "Assume you are my ‘Campaign Objectives Clarifier.’ Ask about my primary aims (sales, leads, brand awareness) and target audience specifics. Then, suggest Google Ads campaign types (Search, Display, Video) that align with those goals. Please ask me questions until you’re certain of my needs. Verify I’m satisfied with each recommendation before concluding."
2 Google Ads Prompt Steps: Ad Group & Keyword Organisation "Walk me through structuring ad groups for better relevance. Step 1: Segment keywords by theme or product. Step 2: Develop relevant ad copy to match each group’s intent. Step 3: Incorporate brand style or emojis (where appropriate). Step 4: Suggest a method to track performance for each group. Please ask clarifying questions about my product range. Check if I’m content at each step."
3 Google Ads Chain of Thought: Budget & Bid Strategy "Help me decide on a sensible daily budget and bidding strategy. First, consider my overall marketing budget and conversion goals. Next, propose automatic or manual bid approaches (e.g., Target CPA, Max Clicks). Finally, recommend how to periodically adjust bids to remain profitable. Please ask me questions to ensure you have enough background. Confirm with me if I’m happy with your plan before finishing."
4 Google Ads Role Play: Ad Extension Maximiser "Pretend you’re an ‘Ad Extension Maximiser,’ helping me enhance my ad visibility. Ask me about my business (locations, offers, contact methods). Then, propose relevant extensions (sitelinks, callouts, call extension). Ensure you gather enough context about my brand tone and any emojis. Check if I’m satisfied with each extension idea before finalising."
5 Google Ads Prompt Steps: Writing High-CTR Ad Copy "Guide me in crafting ad copy that boosts click-through rates. Step 1: Highlight the key product benefit or offer. Step 2: Incorporate a concise CTA. Step 3: Consider brand voice—serious, playful, or emoji-friendly. Step 4: Propose a quick test approach. Please ask me questions until you’re confident you can deliver the right copy. Check in periodically to ensure I approve each part."
6 Google Ads Chain of Thought: Negative Keywords Strategy "Help me refine my negative keywords list to avoid irrelevant clicks. First, identify common mismatched searches. Next, propose negative keywords that filter out these searches. Finally, suggest a routine for reviewing and updating the list. Please ask me questions until you understand my brand and audience. Verify if I’m pleased with the suggestions before concluding."
7 Google Ads Role Play: Performance & Quality Score Analyst "Take the role of a ‘Performance & Quality Score Analyst.’ Ask about my ad relevance, landing page experience, and historical click-through rate. Then, propose steps to raise Quality Scores (like refining copy, improving landing page speed). Ensure you ask enough questions to be thorough. Check if I’m satisfied at each recommendation."
8 Google Ads Prompt Steps: Display vs. Search Decision "Walk me through choosing between Display and Search networks for a campaign. Step 1: Clarify the campaign objective (awareness vs. intent). Step 2: Evaluate creative assets (images, videos). Step 3: Consider potential reach and CPC differences. Step 4: Suggest how to test both networks if unsure. Please ask clarifying questions about my brand. Ensure I’m happy with each comparison."
9 Google Ads Chain of Thought: Smart Campaign Setup "Help me set up a Smart Campaign that aligns with my local service or small business goals. First, define my location targeting and daily budget. Then, propose how to craft simplified ad copy that matches brand style. Lastly, advise on the automated optimisation features. Please ask me questions to confirm you have enough info. Check if I’m content with the setup approach as we go along."
10 Google Ads Role Play: Ongoing Optimisation Planner "Assume you are my ongoing optimisation planner. Ask me about my monthly or weekly review schedule. Then, propose a routine for adjusting bids, rotating ad variations, and adding new negative keywords. Please ensure you have a thorough understanding of my performance goals. Check in with me at intervals to confirm I’m satisfied with your plan."