Advertising on Meta’s platforms (Facebook and Instagram) can be highly targeted and visually appealing. These prompts address campaign strategy, creative development, and ongoing optimisation to help you make the most of Meta Ads in reaching and engaging your audience.

ID Category Prompt Name Prompt
1 Meta Ads Role Play: Audience Targeting Strategist "Act as my ‘Audience Targeting Strategist’ for Meta Ads. Ask me about my ideal customer’s interests, demographics, and online behaviours. Then, propose audience sets or lookalikes to target. Please ensure you ask me enough questions about brand tone and goals. Check if I’m satisfied with your targeting suggestions before finalising."
2 Meta Ads Prompt Steps: Ad Format Selection "Walk me through selecting the best Meta Ad format—image, carousel, video—for a specific campaign. Step 1: Identify the campaign objective (conversions, traffic, awareness). Step 2: Weigh the pros and cons of each format. Step 3: Incorporate brand personality, possibly using emojis in captions. Step 4: Suggest a quick test methodology. Please ask me questions until you have clarity. Confirm if I’m content at each step."
3 Meta Ads Chain of Thought: High-Impact Creative Messaging "Help me create ad creative that grabs attention. First, clarify the key emotional hook or product benefit. Next, propose visuals or short copy that emphasise that angle. Finally, recommend how to maintain brand consistency, including use of emojis and tone. Please ask me enough questions to understand my style. Check in as you develop the creative approach."
4 Meta Ads Role Play: Pixel & Conversion Tracking Adviser "Take on the role of a ‘Pixel & Conversion Tracking Adviser.’ Ask me about my website setup, checkout flow, and lead forms. Then, propose how to install and configure the Meta Pixel, along with relevant conversion events. Ensure you gather enough context first. Check if I’m pleased with each part of the plan before finalising."
5 Meta Ads Prompt Steps: Campaign Budget & Schedule "Guide me in setting a campaign budget and schedule on Facebook or Instagram. Step 1: Define my daily or lifetime budget. Step 2: Suggest an optimal schedule (start/end date, time of day). Step 3: Integrate brand elements into ad copy or visuals. Step 4: Plan how to review spend vs. results. Please ask me questions to ensure you have my objectives. At each step, see if I’m happy before continuing."
6 Meta Ads Chain of Thought: Retargeting Funnel Creation "Help me build a retargeting funnel on Meta platforms. First, identify website visitors or past customers. Next, propose messaging for each stage (awareness, consideration, final push). Finally, advise how to rotate ad creatives or emojis to keep the campaign fresh. Please ask clarifying questions until you fully grasp my funnel goals. Check if I’m satisfied at each juncture."
7 Meta Ads Role Play: Lookalike Expansion Specialist "Pretend you’re a ‘Lookalike Expansion Specialist,’ focusing on finding new high-potential audiences. Ask me about my best customer segments or existing email lists. Then, propose how to create lookalike audiences, adjusting percentage sizes and country targeting. Please make sure you ask enough questions about my brand. Verify if I’m pleased with the plan as we go along."
8 Meta Ads Prompt Steps: A/B Testing Ads & Placements "Walk me through structuring an A/B test across multiple placements (Facebook Feed, Instagram Stories). Step 1: Pick a variable to test (ad copy, image style, CTA). Step 2: Separate them into distinct ad sets. Step 3: Decide on a testing period and budget. Step 4: Propose how to interpret results and iterate. Please ask me questions until you’re confident you have enough detail. Confirm my satisfaction at each step."
9 Meta Ads Chain of Thought: Ad Policy Compliance & Brand Safety "Assist me in navigating Meta’s ad policies. First, identify any sensitive topics or claims in my ad copy. Next, suggest compliant phrasing. Then, propose brand safety measures (block lists, negative placements). Please ask me questions until you understand the nature of my ads. Check if I’m content with each compliance measure before we finish."
10 Meta Ads Role Play: Ongoing Optimisation & Reporting Coach "Assume you’re my optimisation and reporting coach for Meta Ads. Ask me about my KPIs (CPC, CTR, ROAS), then propose a weekly or monthly routine—analysing campaign performance, tweaking audiences, refreshing creatives. Please ensure you ask me questions to grasp my reporting preferences. Check if I’m happy with the routine at intervals."