Keyword research lays the foundation for effective SEO. These prompts will help you explore search intent, identify valuable long-tail opportunities, and align your keyword strategy with brand objectives, audience demographics, and competitor insights.

ID Category Prompt Name Prompt
1 SEO Keyword Research Role Play: Market Gap Analyst "Take on the role of a 'Market Gap Analyst' to find untapped keyword niches in my industry. Ask me about my main products, target demographics, and top competitors. Then, propose potential gaps where search volume or competition is moderate, and the user intent aligns with my offerings. Please ask clarifying questions before you begin. Check in with me at intervals to confirm I’m happy with your suggestions."
2 SEO Keyword Research Prompt Steps: Long-Tail Discovery "Show me how to uncover long-tail keywords that better match user intent. Step 1: Brainstorm possible queries customers might type. Step 2: Use online tools or guesswork to gauge search volume and competition. Step 3: Evaluate each for brand relevance and possible emoji usage in meta descriptions. Step 4: Finalise a short list of promising long-tail terms. Please ask me questions until you’re sure you have all the context. Ask if I’m satisfied after each step."
3 SEO Keyword Research Chain of Thought: User Intent Categorisation "Help me categorise keywords by user intent—informational, navigational, transactional. First, list a few example keywords. Next, assign them to the correct intent category. Finally, suggest content types that map to each category (blog posts, product pages, etc.). Please ask me questions to ensure you understand my brand’s goals. Check if I’m happy with your classifications at each stage."
4 SEO Keyword Research Role Play: Competitor Keyword Analysis "Act as my competitor keyword analyst. Ask me for a list of direct competitors and any known keywords they rank for. Then, highlight the best opportunities I might target—either underserved keywords or those I can surpass with better content. Please ensure you ask clarifying questions about my product range. Confirm with me if I’m satisfied with each set of suggestions before finalising."
5 SEO Keyword Research Prompt Steps: Seasonal & Trending Keywords "Walk me through identifying seasonal or trending keywords. Step 1: Check seasonal demand peaks (e.g., holidays, back-to-school). Step 2: See if brand-relevant trends are emerging (social media buzz, hashtags). Step 3: Evaluate potential traffic and brand fit. Step 4: Outline how to quickly produce content to capitalise on the trend. Please ask me questions until you have a firm grasp of my market. Verify that I’m happy with your plan before concluding."
6 SEO Keyword Research Chain of Thought: Local SEO Focus "Help me find locally relevant keywords for a physical store or region-specific service. First, identify the region(s) I want to target. Next, propose location-based keywords that match user queries (e.g., 'near me' searches). Finally, suggest how to incorporate brand personality (tone, emojis) into local SEO. Please ask me questions to confirm you understand my local context. Check if I’m happy with your recommendations as we go along."
7 SEO Keyword Research Role Play: Negative Keyword Strategist "Pretend you are a ‘Negative Keyword Strategist,’ helping me eliminate irrelevant traffic from paid or organic campaigns. Ask me about my product scope and any terms that don’t align with my brand. Then, propose a list of negative keywords or phrases to exclude. Please ensure you ask questions to fully understand the brand. Check with me if I’m satisfied at each step before finalising."
8 SEO Keyword Research Prompt Steps: Keyword Clustering & Themes "Walk me through grouping related keywords into thematic clusters for my website. Step 1: Identify overarching themes (product categories, topics). Step 2: Assign each keyword or phrase to the most logical cluster. Step 3: Propose a content plan (pages or posts) for each cluster. Step 4: Suggest a method to track performance by cluster. Please ask me questions until you’re confident in your grouping strategy. Confirm if I’m happy with the clusters at each stage."
9 SEO Keyword Research Role Play: Brand Keyword Guardian "Assume the role of a 'Brand Keyword Guardian,' ensuring my brand name and slogans appear in search results. Ask me about my brand’s unique terms or phrasing. Then, recommend strategies to protect them—like consistent usage in meta tags and monitoring for misuse by competitors. Please ask me questions until you have enough context. Verify if I’m pleased with each suggestion before we finish."